This is the most common kind of animation seen today on the web. It creates immersive, engaging, and curious narratives, allowing them to be partially constructed in the viewer’s mind, much like when you’re reading a book – part of the story is on the page, and the rest is up to your imagination.Īll images above are screenshots from videos produced by MOWE. The abstraction of those elements and the fact that the narrative threads everything together is what makes motion design so magical. The combination of animation and narration can give multiple meanings to inanimate abstract elements, allowing them to be used as components of any kind of explanation, no matter how complex the topic is. It’s commonly used as a marketing asset by businesses of all sizes, and it’s a powerful visual tool to represent abstract themes. The simplest way of explaining Motion Design is to think of it as the style that adds movement to graphic design elements like typography, geometric shapes, and simple illustrations. Visual Styles Motion Graphics or Motion Design
When you consider that animation allows for infinite possibilities, it further amplifies the challenge and the fear that comes with it.īut really, all it takes is a bit of education to understand what the possibilities are, which types and styles of animation are right for your project, and how to discuss the options with both your client and the animation company. When receiving a briefing or a simple request from a client wanting to do animation, Creative Directors have to deal with one of their worst fears: The blank canvas. The Visual and Narrative Styles of 2D Animation